On the international day of industrial design, our designers share what is industrial design for them.
Design is a tool for understanding and improving the daily lives of people. Understand what the user needs, how they want it and wrap it all in a successful, innovative and distinctive aesthetics is a difficult task, but extremely fun.
As for many others, four our design team their favourite part is sketching. That is a way to blow your imagination and capture on paper the ideas that swarm your head unconsciously. See a product that has come out of your head and hands hit the market and is valued by public produces a feeling of unparalleled satisfaction.
We are lucky to dedicate ourselves to a unique profession. Enjoy, experiment and get an easier, enjoyable and better designed world.