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Jaime Moreno at BCD

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On Thursday april 21th, the conference "How to incorporate design and user in your innovation process" will take place in the BCD (Barcelona Design Centre). In the session organized by BCD, with the collaboration of Design Management Postrade Course of UPC School and ACCIÓ, the participants share concepts on how to improve customer experience and the application of methodologies of design innovation through 3 success stories: San Joan de Déu Hospital, Mormedi and Mediclinics.

Jaime Moreno talks about "Products and services innovation through customer experience", showing the vision and experience of Mormedi in different work areas (banking, transport, telecommunications...) and our methodology based on service design, industrial design and digital experiences.

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