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IDSA International Conference 2016

Detroit, USA
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During August 17–20, 2016 at the Detroit Marriott at the Renaissance Center, the 2016 IDSA (Industrial Designers Society of America) International Conference took place and the latest trends in industrial design and related fields were presented. Mormedi took part in the event, as Juliane Trummer spoke on 19 August about our collaboration with Spanish oil company Repsol


During her session, Juliane shared how the Mormedi team helped Repsol to identify, conceptualize, validate and model promising business opportunities through a customer-centric approach and by leveraging the digital dimension.

The result? After multiple iterations, four scalable new services - together with experience maps and business models - were produced. These new services (hybrid or purely digital) were anchored in both customers" needs and the client"s capabilities. Due to their high-income potential, the newly designed services were developed, with the aim of transforming the current relationship model of Repsol with its clients.

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