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Juliane Trummer at 2016 IDSA International Conference

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From August 17–20, 2016 at the Detroit Marriott at the Renaissance Center, the 2016 IDSA (Industrial Designers Society of America) International Conference will take place and share latest trends in industrial design and related fields. Mormedi will take part of the event as Juliane Trummer will speak on 19th August about our collaboration with Spanish oil company Repsol


During her session, Juliane will share how the Mormedi team helped Repsol to identify, conceptualize, validate and model promising business opportunities through a customer-centric approach and by leveraging the digital dimension.

The result? After multiple iterations, four scalable new services - together with their experience maps and business models - materialized. These new services (hybrid or purely digital) are anchored in both customers" needs and client"s capabilities. Due to their high-income potential, the newly designed services are currently under development, aiming to transform the current relationship model of Repsol with its clients.

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