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“Retail in Detail” Conference

SOFIA, BULGARIA
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As keynote speaker, Juliane Trummer shared Mormedi’s vision on the Future of Retail.

Retail is expanding from physical into digital and ubiquitous, from an anonymous relationship to a personalized and experiential interaction flow, empowered by technology. Companies have to switch thinking from “How to sell a product?” towards “How to offer memorable experiences that engage the customer in the most seamless way possible?”

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