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MOBILE WORLD CONGRESS 2016

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Diego García

Diego García

Product and Transport Designer
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Mormedi went to the Mobile World Congress to take note of the last trends in the world of consumer electronics and see with our own eyes the new products presented. We wanted to share with you the findings on trends that are emerging in electronic devices, focusing on the mobile environment, wearables and tablets.

 

#Mobile ecosystem
Brands want to make the mobile the center of our leisure. Big companies like Samsung, Sony and LG had similar concepts of ecosystems for mobiles in the MWC. They showed devices to interact with their new premium phones such as cameras 360º, VR goggles, advanced sound systems, improvements to camera phone, robots, cases with extra features, etc. #Screen size in premium mobiles The leading manufacturers have stopped increasing the screen size in its premium models, leaving it close to 5 ". LG has reduced the G5 (from 5.5 "to 5.3"), Sony X stays in 5 ", Samsung maintains the 5.1" S7, Xiaomi chooses 5:15 ", etc. It is a right move to make room for "phablet” versions with screens closer to 6" as Samsung has done with the S7 + or Google with the Nexus 6P.

#The mobile becomes a computer
Windows with Continuum platform and Ubuntu with Canonical are taking first steps for the mobile, connected to an external display (through a small device), a keyboard and a mouse, to work as a computer. However, they can only run programs adapted to this duality and not any of the ones we use on the computer. This is a first approach; in the coming years we will see very promising developments in this field. #Invasion of small projectors In the MWC we notice the presence of many small projectors, individuals, incorporated into tablets, computers and robots. The improvement and miniaturization of the lamps is making it possible, and gestural and tactile technologies give them a greater degree of utility.

MOBILE WORLD CONGRESS 2016
MOBILE WORLD CONGRESS 2016
MOBILE WORLD CONGRESS 2016

#Finishes on mobile
Greater customization and improvement of materials Brands give a step forward in customization and finishes on devices. They have shown more personalization accessories, such as the mentioned cases with extra features with many colors or original materials (rubber for better grip, wood, textured plastic on ...). Moreover, we have seen several models of upper-middle range mobiles who have made the jump to aluminum finishes, such as Sony X. Others are consolidated as Premium and become a reference; that is the case of the new Samsung S7 Edge with spectacular quality finishes. #Unoriginal and continuant designs Unfortunately, in the MWC we have seen a step back in product design. Many mobiles shared the same design concept: front and rear planes of a single color, aluminum edges and channels for antennas seen. It is a cliché, but seeing the Sony X or Bq X5, it seems they have decided to imitate the iPhone aesthetic at all costs. It is sad to see old time original brands like HTC now showing the A9 and X9 models so lacking in personality.

#Decline in the presence of wearables and tablets
We saw a smaller presence of wearables and tablets. Wearables focus more on special tasks in which they are relevant (location and sport) or become fashion accessories. Chinese manufacturers go with some delay, as they showed many products of all kinds without a specific purpose and a questionable aesthetic... Tablets as entertainment devices are becoming devices 2 in 1 with attachable keyboards, stylus and looking at Windows 10 and OS to increase its functionality. #The advance of Chinese brands The giants Huawei and ZTE stands at MWC warned the advancement of chinese brands in consumer electronics. Their models are increasingly competitive in potency and price and although finishes have also taken a step forward, still do not reach the required by the western customer for premium standards. The company that comes closest to these standards is Xiaomi, with simple products but with quality. Xiamoi presented its new mobile Mi5 with expectation of the international press.

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