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Railway Interior Expo

PRAGUE, CZECH REPUBLIC
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Borja Tamames exposed in Prague: “Roaming has become a basic need and with the increase of complexity and competition, the railway industry needs to add value to the complete journey experience. Under constant time pressure users need to make the most of their day, therefore companies have to maximize opportunities to make an emotional connection with consumers. Rethinking the “train paradigm” is crucial”.

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