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Transferencias.design

User Experience Design Workshop
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Rafael Rebolleda

Rafael Rebolleda

Director Strategy
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Transferencias.design was born with the intention of bringing together design professionals, the companies that need them and the educational institutions that train them, so that they become a closer knit community that benefits the market as a whole.


In this context, it is clear that the role of designer, especially in contrast with the traditional design disciplines taught by education institutions (interior design, product design, fashion design, graphic design) has evolved significantly during the last few years, not only in its performance in digital fields but has also had an impact on strategy.


Mormedi led an Introduction to User Experience Design Workshop, along with Garaje de Ideas, where strategic design was discussed in the context of a future project for the City of Málaga. Participants had the opportunity to practice ethnography and manage tools such as the Value Proposition Layout, User Profiles and Customer Journeys, amongst others.


The workshop was well received amongst participants and one of the conclusions most surprising to them was how they could, with little experience, a relatively short introduction to the topic, a methodology and adequate approximations, deliver very promising results.


Transferencias.design acknowledged that this edition of the workshop, in the context of the Málaga Innovation Festival, was one of the most relevant activities. In the summary of the event, that took place at the Centro de Arte Contemporáneo de Málaga and in which we participated with representatives from the Parque Tecnológico de Andulucia, the importance of design centered on user experience as a motor of innovation was highlighted. 

 

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