Did you know that 85% of shoppers make purchasing decisions based primarily on the color and appearance?
Color is a factor that influences us consciously and unconsciously. When we begin a CMF project, (Color, Material and Finishing) we know that the color, beyond being a purely aesthetic topic it is also related to psychological and cultural criteria and have influence on perception and comprehension of products or spaces. According to a rapport published at the Orthomolecular magazine, it has been discover that pink color slows endocrine system and relax muscles. In few words, this color may be associated to the word “relief”.
The color is an additional resource for the design, and can help enhance the product attributes, hide details, prioritize functions and transmit the values of the brand.
In Mormedi, we are convinced that the right choice of color should go together with the understanding of the material and finishing, because modifying these elements the final result can vary drastically. If we give color samples to the manufacturer, we should furnish samples of a material which will have the same characteristics as our product. When this is not possible it is best to ask for different tests to choose the color that best meets customer expectations.
While one might think that the choice of color is a simple task, it"s amazing how this world is constantly changing. Last year everything was about "Marsala", a year earlier was "Radiant orchid" and this year what prevails is the "Quartz Rose" and "Serenity", which has been selected as an antidote to the stresses of everyday life and because of the current search for comfort and tranquility. "Quartz Rose and Serenity are joined together to reflect connection and well-being as well as a sense of order and tranquility" Leatrice Eisenman, Pantone Color Institute.
The challenge however, is not to know what is fashionable now, but what will happen in the coming years. Institutes of color, such as Color Marketing Group, Pantone or various specialized studies such as the Global Color Research, help us "predict" these -the reality is that 3 years from now we know the trends, what colors will be present on coming seasons in all showcases worldwide-, and be prepared when making decisions regarding this area in our designs.
In Mormedi we work in different sectors, from consumer electronics to aircraft interiors, and each project responds to different needs. Not all products meet fashion trends, which is why although we must know them, trends should be left aside when necessary.
All colors tell us something, perhaps "green" is not the most suitable for professional products related to health as that could be related to "rot", but for much more dynamic and consumer electronics sectors, can be super "trendy ".
When working with airlines, CMF choice is crucial. Our main challenge is to balance trends with the values the brand wants to transmit and, of course, the budget allocated for it. On average, colors and materials picked for our cockpit will travel for 6 years, so our proposal as well as being innovative; it has to hold up well over time.
The biggest challenge as a designer of CMF for me has maybe been the subjectivity in color perception. The world"s most exciting color for someone can be considered totally inappropriate for others. That is why the most important thing when working on a project of this kind, is properly argue the choice. It is always crucial to understand what product we are designing, whom we are heading and above all, what values we want to convey.
If you want to know more about 2016 color trends, you can see the following:
Further interesting links: