With more than 6 million clients, Bankia is one of Spain´s biggest banks. They commissioned Mormedi with the conceptualiztion and UX-UI design of an essential part of its new digital multichannel strategy: a set of simulators, calculators and comparative analysis tools.
The European banking sector is going through a critical time of change driven by increasingly demanding, dynamic and connected users, digital transformation and new aggressive technology players.
The importance of simulators, calculators and comparative analysis tools lies mainly in the fact that they are the most direct and suitable digital interaction channel that is available to clients in their decision-making process when purchasing new products and services.
The involvement of Bankia key stakeholders and relevant departments was fundamental to the design process.
Through an iterative co-creation process, we were able to bring the customer experience to the next level, transforming a mechanical and tedious process into an intuitive and personal learning experience.
The successful development of the first phase of the project led Bankia to ask for our cooperation with the visual design and art direction of its public website.
The launch of this new customer centric website is helping Bankia to consolidate its new multichannel strategy, significantly improving its position against competitors as well as its relationship with actual and prospective clients.
"The launch of the new website, fully user-centric, is helping Bankia to consolidate its new multichannel strategy."
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