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Iberia Airlines

Redefining Business Class Seats

Iberia put their trust in Mormedi once again to improve the user experience of the Business class seat, Solstys 3 (manufactured by Stelia), that would be integrated into the airlines’ new fleet, the Airbus 350-900.


Our challenge

Mormedi had one objective, the clean visual look of the seat, working towards an improved integration of elements such as the padding, exterior shape of the seat shell, armrests, magazine holder, reading lights and cocktail table, while also achieving a better experience for Iberia’s clients.

In relation to the materials and finishings, the redesign had to respect Iberia’s current look and feel and the aesthetic defined for the A350.

Our path

Mormedi analyzed the details of the business class seat components that could be redesigned, and worked hand-in-hand with Stelia with the goal of achieving a completely feasible redesign.

We decided to resolve three specific needs: modify the form of the seat shell for more privacy; increase the storage space; and evaluate the area to position a bottle on the cocktail table.

The team worked in detail on the seat at the level of product and CMF (color, materials, finish), taking into account the desire to create a less mechanical seat and improve the integration of each of the elements.

Our achievements

During a period of approximately eight months, through an iterative design process, we defined improvements to achieve a more integrated seat, as well as alignment with the values of the brand and the look and feel of the airline.

With those, a seat with more privacy was achieved in accordance with the needs of business class clients, and through the update and redesign of the monuments, a more spacious cabin.

Iberia will launch the new fleet in 2018.

"We confided in Mormedi's experience and capabilities to improve the product design and client experience, details that provide a seat with more comfort and privacy"
Concha Martínez Durante
- Advertising, Brand and Sponsorship


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