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Creating a premium electronic cigarette experience

The Swiss company Nexvap entrusted Mormedi with an interesting project: create a unique experience for electronic cigarette smokers. 


Our challenge

The main challenge was to create a complete experience that offered a more intuitive, detailed product and integrated ecosystem, while improving usability, durability above and beyond the design of electronic cigarettes that already existed on the market. We had to create a unique experience for the most demanding smokers at the point of purchase. The result was a premium quality product characterised by soft lines, simplicity and sophistication...thanks to the warmth of its materials and reliability of its technology.

Our path

Mormedi started the project with a thorough field study based on interviews with electronic cigarette retailers and smokers in Spain, Switzerland and France. We visited physical and online stores, and performed a detailed market and competitive analysis. Our team did a deep dive into consumer habits and developed profiles of electronic cigarette consumers. With this, we were able to developed a complete brand experience that positioned Nexvap as a new point of reference in the market.

To ensure we delivered on our promises, we worked with the client throughout the whole process...from the initial concept to the commercialisation, including advising Nexvap on which suppliers to choose to achieve a high level of product quality.

Our achievements…

A discreet and elegant design, intuitive to use and providing a complete integrated user-experience. Our deliverables also included packaging, a user manual, the website, selling points and proposed advertising images.

Nexvap was awarded with an iF Award in 2015 in the discipline of Product.

“Mormedi offered Nexvap the best a leading design thinking consultancy can offer, as well as care and attention to detail throughout the whole project"

Julien Lacour-Gayet

Chairman of Nexvap


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