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Creation of a new customer-centric website

With more than 6 million clients, Bankia is one of Spain´s biggest banks. They commissioned Mormedi to conceptualise and design the UX-UI of an essential part of its new digital multi-channel strategy: a set of simulators, calculators and comparative analysis tools.


Our challenge

The European banking sector was going through a critical time of change driven by increasingly demanding, dynamic and connected users, digital transformation and new aggressive technology players. 

The importance of simulators, calculators and comparative analysis tools was mainly due to the fact that they were the most direct and suitable digital interaction channel available to clients in their decision-making process when purchasing new products and services.


Our path

The involvement of Bankia’s key stakeholders and relevant departments was fundamental to the design process.  

Through an iterative co-creation process, we were able to bring the customer experience to the next level, transforming a mechanical and tedious process into an intuitive and personal learning experience.


Our achievements

The successful development of the first phase of the project led Bankia to entrust us with the design and art direction of its public website.

The launch of this new customer-centric website has helped Bankia to consolidate its new multi-channel strategy, significantly improving its position against competitors, as well as its relationship with current and prospective clients.

The launch of the new website, fully user-centric, has helped Bankia to consolidate its new multichannel strategy



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