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CONSUMER ELECTRONICS

Nestwork

Creation of advanced wearable personal safety devices

We helped Nestwork design an innovative personal safety device and bracelet that alerted users’ relatives and caretakers of their location in case of an emergency, and the entire ecosystem to provide personal attention through mobile remote assistance.

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Nestwork

Our challenge

We analysed in detail the world of personal security with an approach based on user needs, carrying out multiple interviews and seeing first-hand some of their in-home personal safety experiences and environments. In addition, we studied location and alert technologies available on the market and competing products, and then performed a host of product testing.

Based on existing technology, we designed a device that met the needs and aspirations of Nestwork and its customers, such as aesthetics, durability, usability and functionality, while also solving the priority gaps identified in our initial analysis: easy-to-use, universal, discreet, compact and resistant.

Our path

Once we identified user needs and market niches, we began to design a new product that would position Nestwork with a differential value over its competition. We developed a customised user-centric device with value-added features such as an SOS bracelet, live-tracking, fall sensor, geo-zones, SMS alert, bi-directional voice, and all at a competitive price within the premium category.

Mormedi’s involvement in this project was very broad. We defined the opportunity; conceptualised a new user-centric device; and designed the packaging, user manual, color schemes, advertising images and digital experience platform. Likewise, to ensure the quality of the product, we accompanied the client during the crucial phase of device manufacturing. We conceived the whole customer experience, defining target customers, their drivers, different use cases and the map of opportunities for successful commercialisation.

Nestwork
Nestwork

Our achievements

We developed a bracelet device that differs from the rest of the competition, thanks to the integration of positioning technology - both outdoors and indoors - and value-added features that come in a compact, integrated design and provide a comprehensive and unique customer experience.

Our design was the only product in its category awarded a Red Dot Design Award (2013) and a Good Design Award (2012). Nestwork’s E-Nest personal safety device stood out for its discreet, modern design, ease-of-use, bracelet with SOS button, visual simplicity and the inclusion of a smooth and resistant surface.  It met its lofty goal of providing reassurance to its users, and their caretakers and loved ones.

"Mormedi helped us to create a winning solution, focused on people, as well as to help us optimise the experience we deliver to our customers. Since then they work with us on all our new developments"

David Pueyo

Commercial Director, Nestwork

 
 

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