A multidisciplinary team of Mormedi made up of designers, strategists and psychologists faced the challenge to create solutions adapted to the new work environment consisting of more open and less vertical spaces in order to facilitate real cultural change: by defining digital solutions that empower talent through technologies and communication tools in a simple and seamless way, as well as through cultural solutions that would empower employees to make optimal use of the new space.
Levels of solutions
Headquarters solutions cards
Map of requirements by profile
Preliminary workshops, benchmarking and best practice analysis were followed by field work: we defined key user typologies and conducted an in depth experience diagnostic based on 35 interviews and innumerable office visits complemented by a detailed space and flow analysis of the campus and neighborhood.
Based on the 184 identified pain points we generated 112 concept solutions.
We accomplished the goal that we had set ourselves at the beginning of the project: to ensure that the move to the new headquarters would help BBVA leverage a cultural shift providing a seamless and inspiring experience for the employee as well as the campus visitor.
This was achieved through a highly collaborative process involving 11 departments (Corporate Security, Corporate Transofrmation, Technology Transformation, Human Resources, General Sercies, Technology, IT, Building Maintenance, Logistics Security, Brand and Communication) represented by 70 BBVA employees.
We defined new BBVA headquarter user experience providing solutions which are both meaningful and relevant to employees and visitors.
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