The sector of consumer electronics is highly competitive, with fierce competition between brands. New products, increasingly innovative and with higher quality appear very often. In this context, BQ asked us improve the perceived quality of their products and enhance their brand image.
Our team had to create a product strategy and design a language that reach a balance between the functional and the emotional and also reflect values such as purity, experience and quality.
Different concept scenarios
We defined in collaboration with BQ its brand values; we identified their goals, BQ position in the market and the perception that the public had of the company. We analyzed the strengths and areas for improvement; user needs and market trends (materials, colors and finishes).
Only then we began the work of product design, performing volumetric studies to improve the ergonomics of use and achieve a unique design. Finally, we performed in situ monitoring work in BQ factories to ensure production quality.
We designed a unique product range, which stands out against its competitors because of its simplicity, robustness and an image that makes recognizable any BQ device. We got BQ to give a leap of quality in materials and finishes of their devices and in the perception of the brand to the general public, which improved markedly. In fact, BQ sales increased significantly thanks to the new devices, becoming one of the three brands which sold most mobile phones in Spain during 2014 and 2015.
"BQ sales increased significantly thanks to the new device designs. BQ become one of the top three best-selling mobile phone brands in Spain in 2014 and 2015."
Want to know more? Contact us.