Hino, a Toyota Group company, is one of the biggest Japanese truck manufacturers. Its vehicles are sold in Asia, Africa, America, Europe and Middle East. With the ambition to consolidate its international expansion Hino invited a selected group of design studios to create a new cab design concept.
International projects are particularly complex because of the different factors that must be mastered (habits, culture, etc.). That kind of challenges are an incentive for us; we focused our objectives in designing an innovative cabin, set on meeting the needs of the driver.
We had to be able to create a new customer experience, with control and instrument panel according to modern body design, and boost the image of international prestige of the company over the next decade.
Through careful brand and positioning analysis of Hino in the field of commercial vehicles, we created a strategic framework that guided the design phase.
Hino’s core values of hybrid technology, safety and IT know how were translated into a design language that transmits personality, quality, reliability, durability and simplicity.
Mormedi was selected as the winner of this competition. Hino highlighted our interior cabin design, the distribution of the components of the control board, simplicity of handling and reading as well as the quality of the material selected.
Furthermore, the innovative design of the body and external components (mirrors, bumpers, headlights, etc.) the amplitude of the glass surface, ease of access to the driving position was key to commission the development of the final concept up to refinement stage.
“Mormedi was selected as the winner of this competition and was commissioned by Hino to develop the final concept up to refinement stage”
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