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TRANSPORT

Torrot

Pioneering urban mobility

Torrot is a visionary company when it comes to the future of mobility. They trusted Mormedi to create a new concept vehicle specifically adapted to the real conditions of urban life. It would need to be a method of transportation centered in users, truly relevant to them and their lifestyles.

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Torrot

Our challenge

We were committed to developing, without compromise, a vehicle that was attractive to people that wanted to find a better solution to getting around the city. The result had to be so convincing that it could persuade users of motorcycles, cars and public transportation to consider the new product.

Identifying the real difficulties, concerns and desires of potential users in regards to their mobility needs was fundamental. In light of this, it was necessary to start the project with a strategy development phase. At its conclusion, it was established that the vehicle had to be truly practical, that is to say agile, safe, comfortable, connected and universal.

 

Our path

This was a truly innovative project to the degree that we basically started with a blank page. The team at Mormedi charged itself with the definition of the future vehicle’s architecture, using our existing knowledge of the field and learnings from the strategy phase, and integrating Torrot’s powertrain electric technology. Additionally, an ergonomic study was carried out to guarantee the validity of our proposed solutions.

A key insight surfaced from the user research that proved to be especially important to consider…the possibility of driving without a helmet. This called for an exhaustive study of approval standards in order to discover what development opportunities we had, as well as to fulfil the established requirements.

When the moment arrived, the formal definition of the vehicle had to respond to numerous requirements and conditions, while also communicating the product’s identity and aligning with Torrot’s vision.

Torrot
Torrot
Torrot
Torrot

Our achievements

Torrot unveiled the vehicle at the EICMA 2017 in Milan, the most important motorcycle tradeshow in Europe. It has compact dimensions similar to those of a motorcycle, and maintains a comparable level of agility and versatility in driving and parking. The presence of a roof, back support with headrests, and seatbelts delivers safety, while freeing the driver of the need to use a helmet. In spite of being so compact, it offers the ability to seat two people, not just fitting them in, but doing so comfortably (including mounting and dismounting the vehicle).

This is an unprecedented concept without comparisons in the market because it combines a series of solutions in one vehicle that until now seemed impossible. In spite of the complexity of defining and developing the product, the result is an attractive, intuitive and comfortable vehicle that communicates an innovative concept and innovative qualities.

Looking to the future, thanks to its modular concept, it will be possible to create a range of products from this flagship vehicle, deriving versions without doors or a roof, and with a high or low windshield, all with the aim of responding to an even higher degree to users needs.

 
 
 
 
 

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