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Redefining vending in public spaces

Azkoyen, a world leader in vending machines and electronic payments, tasked Mormedi with innovating and improving upon the user experience of its products.


Our challenge

The challenge was to create a new product category -the gourmet category- in food vending machines, and enhance the customer experience by making it more personalised and enjoyable.

It was important that we optimise the integration of existing technology into the new product in a disruptive manner, so that sales techniques became more effective.


Our path

We studied locations, trends, and consumer habits and needs. We created a user experience map in which critical interaction points, different location placement types and contexts of use, were identified.

Mormedi designed a modular machine to suit different user profiles and environments. We also created a mood board that transmitted the inspiration of warm and clean materials, modern design and innovative signage.

Finally, our product development team accompanied Azkoyen in the work of prototyping to ensure that every material and detail reflected the initial concept.

Our achievements

We created Button Gourmet, a self-service restaurant that went a step beyond the traditional vending machine. It offered a neat modular design, customisation for brands and adaptability to almost any environment. Its interface, clear and simple, completed the ecosystem, meeting customer needs and exceeding their expectations.

Button Gourmet was recognised with a RedDot Design Award in 2015.

"This is a new concept that has brought the gourmet experience to self-service vending. With optimum ergonomics and user interface, the design stands out for its aesthetic quality and reflects the aspirational nature of the experience"

i+D Department



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