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Cars, Design and Consumers

Cars, Design and Consumers

Design Highlights and Trends By Diego García, Industrial Designer The automobile is, since its creation, is an product that has fascinated several generations. It’s no longer a means of transport, but has become something else: art, passion, a status symbol and...
The Importance of Choosing the Right Color

The Importance of Choosing the Right Color

Design Highlights and Trends By Daniela Saucedo, Senior Lead Designer Did you know that 85% of shoppers make purchasing decisions based primarily on colors and appearance? Color is a factor that influences us consciously and unconsciously. When we begin a CMF project...