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Blake has over 25 years of international experience delivering compelling products and services
across the physical and digital.
Blake began as a product designer, studying at Victoria University, New Zealand. After 6 years at
innovative appliance maker, Fisher & Paykel, Blake headed to New York with 5 years at the renown
studio Smart Design. He was instrumental in setting up and running their European office in Barcelona for
another 6 years. After a 6-year stint running his own agency, Zinc, Blake joins forces with Mormedi to
oversee creative and technical direction. With a passion for solving complex, systematic problems
where Culture, People, Space, Objects and new Technologies intersect. Guiding innovation across
categories with brands like Samsung, Unilever, Nestle, HP and Start-ups looking to innovate and grow.

Blake McEldowney

Director of Design