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Daniela studied Industrial Design at ITESM, in Monterrey, México. She also holds a Master degree in Packaging from Elisava, in Barcelona and a Master degree in Interior Design from Escuela Profesional de Nuevas Tecnologías, in Madrid.

She worked in México as an Interior Designer for Industrias Quetzal, during 4 years where she specialized in furniture and finishes. She also collaborated as a freelance with different architects developing interior proposals for residential and commercial clients.

Once in Spain she worked with Lacia, Branding and Packaging where she specialized in structural packaging and retail design.

Among other relevant information, from 2009 – 2010, she collaborated with CEDIM as a Professor for the Interior Design Bachelor Degree, giving lectures and developing a workshop about furniture design.

In 2011 she won a design contest for a Fragance Conceptual Design for Puig Barcelona.

Daniela Saucedo

Strategic Design Consultant