Joe has been working in branding, UX and visual storytelling for almost 15 years. He is a designer focused on creating meaningful bonds and memorable narratives between brands and their audiences. Specialized in the digital channel and design focused on improving performance. He provides vision and strategic direction on digital product experiences. He has led teams in companies related to business, design, branding, and narrative such as KPMG, McKinsey Digital, Erretres, or Redbility. Joe is also a professor of Design and UX, having taught at Ironhack, Edit, or Neoland as well as having taught and designed the UX syllabus at the Universidad Europea.