Juan David studied graphic design at the Jorge Tadeo Lozano University in Bogotá, Colombia. Afterwards, he traveled to Spain to carry out a Master in Strategic and Innovation Design Labs at the IED in Madrid.
He began his professional career as a designer at the advertising agency GS Pardo in Bogotá. Subsequently, he continued to climb in different multinational agencies in Colombia, where he held positions in art and creative direction, during which he taught advertising and design at the San José foundation of higher studies. His master’s thesis was awarded a collaborative production model for the audiovisual sector, a field in which he has developed as a short film director with nominations at several festivals in Europe, Oceania and Latin America and recognition in Spain.