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Juan graduated as an Industrial Engineer from Universidad de Alfonso X and later specialized in Product Design by completing a Master’s Degree at the CEU San Pablo in Valencia. In 2017, Juan carried out his second Master’s Degree, this time in the Design Academy Eindhoven for Conceptual Design, where he was awarded with a full scholarship to carry out a Masters in Product Design in the Scuola Politecnica di Milano.

Juan has worked for award-winning design firm, Lavernia Cienfuegos, at Sander Mulder in Deutschland, and at the Claudio Bellini Studio Design in Milan. As a freelance, Juan has collaborated with Studio Banana in Madrid and Espadaysantacruz. He is an internationally recognized designer, having exhibited his work in Milan, London, Hong Kong, and Madrid.

Juan Soriano

Industrial Designer