Aircraft Interiors: The Potential of Monuments
By José Luis Martín-Oar, Business Strategist Lead
Aircraft interiors are usually thought of as highly optimized spaces. Monuments in particular are rarely seen as an area for innovation. These elements are mostly used as simple dividers and branding surfaces, and innovation is often limited to finding the lightest and most resistant materials.
At Mormedi we believe that with the development of LED lighting and large modular LED displays, these highly visual elements could be integrated into monuments. Together they could be used more efficiently and help airlines to differentiate themselves from competitors, drive sales and enhance passenger experience.
For airlines that offer an all inclusive full range of services, we see opportunities for brand building by using the displays to create emotional and cultural links to the brand. For low cost airlines and the unbundling of services, we see a clear opportunity for dynamic advertisement and the personalization of services offered by passenger segmentation.
Finally, for passengers, we see the displays as a tool to create different moods by integrating them further with lighting, using them as a communication tool to show dynamic information like flight data and multi-language assistance, and as an interactive entertainment platform for the front row seats.
The Aircraft Interiors Expo this year celebrated its 20thanniversary and remains the most significant industry event in the calendar. Bringing together hundreds of exhibitors along with thousands of industry insiders with a range of backgrounds -from airline executives to suppliers- in the vast halls of the Hamburg Messe, it is a great opportunity to stay up to date with the cutting-edge advances in aircraft interior products.
Torrot’s Velocipedo, designed together with Mormedi, just received an Honourable Mention in one of the biggest and most prestigious design competitions in the world, Red Dot Awards.
Mormedi, the design and innovation consultancy, together with the other members of the Future Cabin for the Asian Market (FUCAM) consortium, today revealed new concepts designed to revolutionise the flying experience for passengers from China, Japan, and Southeast Asia from 2025 onwards.