Autonomous Vehicles Interior Design Symposium “Forget the tech: focus on the customer” Jaime Moreno
By Jaime Moreno, CEO & Founder
Our CEO & Founder, Jaime Moreno Medina, will be presenting his view on the future of the autonomous vehicles industry at the Autonomous Vehicle Interior Design & Technology Symposium Europe on 21st May in Stuttgart.
“Forget the tech: focus on the customer”
Although most experts predict that AVs will eventually overtake traditional vehicles, there are still many unknowns regarding use cases and how these may differ between different contexts and countries. What are the jobs to be done? In a world where cost and convenience become the key decision factors, what happens to brand and differentiation? What will be the services that will generate value for passengers and providers? How will these needs influence the design of the HMI, exterior and interior design? In order to reduce uncertainty, deep customer knowledge and the ability to design for real needs will be key.
Come join us and get your tickets here!
More like this
We brought together two top experts in mobility in order to identify the challenges and approaches that key players must carry out in order to succeed in the new mobility revolution. Take a look at the top highlights
Mormedi was delighted to receive the Honourable Mention at the Red Dot Award Ceremony: Product Design 2019 for the design made alongside Torrot of The Velocipedo the new three-wheeled electric vehicle that aims to change the way people move around in cities.
Leading travel accelerators will explain what the industry is heading to and what are the new tools, companies, products, solutions and technologies are currently being built to shape and set the path for the industry in the short run. Click here to get a special 20% off the tickets!