By 2018, Meliá Hotels intended for 40 percent of total company profits to come from direct sales channels, including the Meliá app. Therefore, Meliá entrusted Mormedi with the re-design of this key channel.
To be successful, the app needed to:
1) Optimize existing business processes to drive sales and Lifetime Value
2) Incorporate key new features and functionalities as part of Meliá’s product development roadmap, and a more integrated holistic customer experience.
The app was iteratively designed with users and Meliá’s internal developers to ensure usability and feasibility.
Mormedi carried out a pain-point analysis of the existing app and created a roadmap for new, modular features that are highly customizable and provide optimal usability.
The project resulted in a renewed experience for Meliá’s clients that combined a clean and elegant design with
smooth navigation, intuitive usability, and customizable interfaces
“Sales via the app have increased 41.8% year-on-year. In terms of downloads, so far this year we have an increase of 53% compared to the previous 7 months.”
What we did
- UX Design
- User Testing
- UI Design
- Supervision of development