How the application of the Colour, Materials and Finish influences customers’ behaviour
Design Highlights and Trends By Jaime Biencinto, Senior Qualitative Researcher Recent advances in neuroscience and behavioural economics tell us that emotion is critical to decision making. In this article we explore how the application of Colour, Material and Finish...
The Design Process: Structure & Magic
Design Highlights and Trends By Juliane Trummer, SVP Strategy & Design The Design Process: Structure and Magic At Mormedi we apply a process—the Mormedi Strategic Design Methodology—that optimally combines analytical and creative methodologies and “moments” – you...
Mormedi brings onboard digital transformation expert Gonzalo Valseca to lead next phase of global growth
Design Highlights and Trends By Sara Cesín, Marketing Representative MORMEDI S.A. is proud to announce the hiring of Gonzalo Valseca as General Manager to lead the next phase of Mormedi’s growth as one of the world’s leading independent strategic design consultancies....
Building a Scalable Customer Experience is Key to Success
Design Highlights and Trends By Sara Cesín, Marketing Representative At this year’s South Summit, Jaime Moreno, CEO and founder of Mormedi, led a panel discussion on why “Building a Scalable Customer Experience is Key to Success.” The panel of experts was made up of...
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