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Mormedi wins German Design Award for revolutionary concept in aircraft interiors: the Super Eco Seat

News
By Sara Cesin, Marketing Representative

Mormedi, the international design and innovation consultancy, as part of the Future Cabin for the Asian Market (FUCAM) consortium, has won the Excellent Product Design Award in the Aviation, Maritime, and Railway category at the German Design Awards 2019 for the Super Eco Seat.

Redefining low-cost flying

The Super Eco Seat is optimised for a high-density cabin, aimed at Asian low-cost carriers. It was developed as a response to the changing needs of Asian markets where a considerable increase in travel volume and shuttle journeys is expected. The Super Eco Seat is designed as part of a high-density upper cabin, which is complemented by a lower deck Air Lounge and Experience Space, utilizing an interchangeable cargo container system. The lower deck offers services and entertainment options on a pay-per-use basis.

Revolutionising concepts

Jaime Moreno, founder and CEO of Mormedi, said, “We are proud that the Super Eco Seat has been recognized in one of the most prestigious design competitions in the world. This new concept is needed to help make airline travel accessible for a huge new emerging passenger segment in Asia. By combining the Super Eco Seat with new in-cabin spaces, air travel can be not only economically feasible, but more enjoyable from the passenger perspective.”

About FUCAM

FUCAM is a 3-year EU-Japan collaborative project led by Airbus and part-funded via the European Union’s Horizon 2020 research and innovation programme under grant number 690674. The program made use of the significant expertise of 9 research and industrial partners from 6 European countries and Japan including Mormedi, Airbus Group, Airbus, Cranfield University, Stelia, Jamco, Bertrandt, EASN, and Aalto University.

About the German Design Awards

The German Design awards are an international pacesetter when it comes to current design practice, as well as staying competitive in a globalised economy. The award bestows accolades solely on those projects that are pioneering in the German and international design sphere. This high standard is assured by an international jury consisting of prominent individuals from the whole gamut of design sectors.

Mormedi’s insights from Tokyo Motor Show 2019

This year the Tokyo Motor Show was focused on the future of Mobility. In 2017, we saw some very futuristic concepts from companies such as Yamaha. However, this year manufacturers such as Hino, Honda, Nissan, Suzuki and Toyota seemed to be showing a consolidation of strategies. This year, take a look at our insights from this year’s tradeshow.

Generating value through design: from strategy to product

This year, South Summit—the global innovation event that connects start-ups, corporations and investors—held its first panel to specifically address the question of design, and asked Mormedi to organise the panel. Mormedi brought together four global design leaders to discuss the question of “How to generate value through design: from strategy to product”. Here is a selection of the panel’s main insights.