Mormedi brings onboard digital transformation expert Gonzalo Valseca to lead next phase of global growth
Design Highlights and Trends
By Sara Cesín, Marketing Representative
MORMEDI S.A. is proud to announce the hiring of Gonzalo Valseca as General Manager to lead the next phase of Mormedi’s growth as one of the world’s leading independent strategic design consultancies.
Gonzalo joins Mormedi with more than 20 years of experience consulting at PwC & IBM, directing digital transformation initiatives for clients mainly in Europe and Latin America. He is experienced in helping global Fortune 500 clients to innovate and rethink their business models in industries including banking, insurance, airlines, retail, and utilities. Gonzalo has held a number of senior management positions, most recently heading business growth in the financial services sector for IBM Global Business Services in Southern Europe and Spain.
“Customer centric innovation is the most critical issue for companies”
“How companies can utilise the power of customer insights, big data, and new technologies to improve the customer experience and their business results is what really interests me. I believe that customer-centric innovation is the most critical issue for companies now. Every company needs an integrated digital and physical offering and a holistic customer experience. Mormedi has the perfect combination of strategic vision and ability to deliver unique and tangible solutions to accelerate growth for companies that are ready to capture this value. That is why I am very much looking forward to help Mormedi continue on its growth trajectory.”
Jaime Moreno, CEO of Mormedi, said “Gonzalo brings years of high-level management consulting experience across our focus sectors—such as financial services, airlines, and retail—as well as deep knowledge in digital technology and transformation, which our clients are demanding as part of their design strategy. Under his leadership, I am sure that the team will be able to serve our clients even better and bring Mormedi to new heights.”
Torrot’s Velocipedo, designed together with Mormedi, just received an Honourable Mention in one of the biggest and most prestigious design competitions in the world, Red Dot Awards.
Recent advances in neuroscience and behavioural economics tell us that emotion is critical to decision making. In this article we explore how the application of Colour, Material and Finish (known as CMF) is crucial for brands to imbue their products and services with both functional and emotional attributes.
At Mormedi we apply a process—the Mormedi Strategic Design Methodology—that optimally combines analytical and creative methodologies and “moments” – you might also call it the perfect mix of magic and structure. What do we mean by this?