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Featured project
Making the bank branch more customer-friendly, experience centered
Banco Santander was looking to redefine the customer experience of its Smart Red branches. The company wanted to provide great customer service for complex transactions, while promoting self-service and online/mobile banking channels.
Insights from
our team
Maruan has experience in corporate and communications strategy across Asia, Europe, and the US.
His management consulting background makes him highly focuses on connecting innovation to business goals.
“Strategic design is a fundamental tool for customer-centric innovation and value creation in the 21st century”
Maruan El Mahgiub
Director of Business Strategy
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