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Digital Banking By Jaime Moreno, Founder and CEO of Mormedi This year, the lifestyles of people all over the world have had to change. Digitalisation has, in many ways, happened “overnight”. This has affected everyone: from large companies to SMEs to public...
Making the bank branch more customer-friendly, experience centered
Banco Santander was looking to redefine the customer experience of its Smart Red branches. The company wanted to provide great customer service for complex transactions, while promoting self-service and online/mobile banking channels.
Maruan has experience in corporate and communications strategy across Asia, Europe, and the US.
His management consulting background makes him highly focuses on connecting innovation to business goals.
“Strategic design is a fundamental tool for customer-centric innovation and value creation in the 21st century”
Maruan El Mahgiub
Director of Business Strategy
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