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Mormedi’s insights from Tokyo Motor Show 2019

Mormedi’s insights from Tokyo Motor Show 2019

This year the Tokyo Motor Show was focused on the future of Mobility. In 2017, we saw some very futuristic concepts from companies such as Yamaha. However, this year manufacturers such as Hino, Honda, Nissan, Suzuki and Toyota seemed to be showing a consolidation of strategies. This year, take a look at our insights from this year’s tradeshow.

Generating value through design: from strategy to product

Generating value through design: from strategy to product

This year, South Summit—the global innovation event that connects start-ups, corporations and investors—held its first panel to specifically address the question of design, and asked Mormedi to organise the panel. Mormedi brought together four global design leaders to discuss the question of “How to generate value through design: from strategy to product”. Here is a selection of the panel’s main insights.

Global research: The key ingredient in insight-driven innovation

Global research: The key ingredient in insight-driven innovation

At Mormedi, we believe in insight-driven innovation, which means that we begin our projects with a Discovery phase. This phase allows us to delve deeply into unmet user needs and identify real market opportunities. Take a look at how Mormedi uses its qualitative and quantitative data with its own Strategic Design Methodology to build game-changing products and services.

Featured project

Building the brand for a new multimodal
mobility service

Ferrovial, one of Spain’s largest companies and one of the world’s leading infrastructure operators, asked Mormedi to create the brand for a mobility service that integrates the different means of transport in a single app.

Read more

Insights from
our team

Junko is in charge of our office in Tokyo, with more than 30 years of experience she has led numerous strategic design projects in Japan.

“We design integrated business and consumer experiences, culture, and expression”

Junko Kitazawa

Director of Mormedi Japan

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