News & Insights
Torrot’s Velocipedo, designed together with Mormedi, just received an Honourable Mention in one of the biggest and most prestigious design competitions in the world, Red Dot Awards.
Recent advances in neuroscience and behavioural economics tell us that emotion is critical to decision making. In this article we explore how the application of Colour, Material and Finish (known as CMF) is crucial for brands to imbue their products and services with both functional and emotional attributes.
At Mormedi we apply a process—the Mormedi Strategic Design Methodology—that optimally combines analytical and creative methodologies and “moments” – you might also call it the perfect mix of magic and structure. What do we mean by this?
Mormedi brings onboard digital transformation expert Gonzalo Valseca to lead next phase of global growth
MORMEDI S.A. is proud to announce the hiring of Gonzalo Valseca as General Manager to lead the next phase of Mormedi’s growth as one of the world’s leading independent strategic design consultancies
At this year’s South Summit, Jaime Moreno, CEO and founder of Mormedi, led a panel discussion on why “Building a Scalable Customer Experience is Key to Success.” The panel of experts was made up of Isaac Hernández (Google), Aitor del Coso (Mutua Madrileña), Rafael Tamames (Findasense), and Alberto Knapp (The Cocktail). Here is what they had to say.
Looking back on this year’s SDN Annual Conference, Mormedi VPs Juliane Trummer and Jan Newel-Lewis pick out the 8 key themes that are shaping the future of service design as it becomes part of the mainstream.
It would be strange if an entire week went by without hearing someone speak about the Internet of Things (IoT). It is in the immediate future and worth knowing more about it. The term IoT was coined in 1999 by Kevin Ashton, a researcher at MIT, and refers to the interconnection of everyday objects that converts them in to being “Smart” and amplifies their functionalities.
Metrics are a fundamental tool to better understand users of products or services. However, there is a long list of metrics measurements so we thought it would useful to provide you with a selection of 10 key ones we feel are very useful to help you get started.
In a market where competition is increasing at an exponential rate, as is technology, companies are desperately seeking ways to systematize innovation in to their processes, while minimizing risks and maximizing the returns from their Research and Development departments, with the objective of assuring the success of their businesses in the future.
In this insight we observe ten cars that brought great innovations from design, general conception of the object level or at the level of functionality particular solutions. We could all buy cars and in many cases may go unnoticed because they were so good they were integrated naturally into the lives of people who used them.
Building the brand for a new multimodal
Ferrovial, one of Spain’s largest companies and one of the world’s leading infrastructure operators, asked Mormedi to create the brand for a mobility service that integrates the different means of transport in a single app.
Junko is in charge of our office in Tokyo, with more than 30 years of experience she has led numerous strategic design projects in Japan.
“We design integrated business and consumer experiences, culture, and expression”
Director of Mormedi Japan
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