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The Design Process: Structure & Magic

The Design Process: Structure & Magic

At Mormedi we apply a process—the Mormedi Strategic Design Methodology—that optimally combines analytical and creative methodologies and “moments” – you might also call it the perfect mix of magic and structure. What do we mean by this?

Building a Scalable Customer Experience is Key to Success

Building a Scalable Customer Experience is Key to Success

At this year’s South Summit, Jaime Moreno, CEO and founder of Mormedi, led a panel discussion on why “Building a Scalable Customer Experience is Key to Success.” The panel of experts was made up of Isaac Hernández (Google), Aitor del Coso (Mutua Madrileña), Rafael Tamames (Findasense), and Alberto Knapp (The Cocktail). Here is what they had to say.

The Internet of Things

The Internet of Things

It would be strange if an entire week went by without hearing someone speak about the Internet of Things (IoT). It is in the immediate future and worth knowing more about it. The term IoT was coined in 1999 by Kevin Ashton, a researcher at MIT, and refers to the interconnection of everyday objects that converts them in to being “Smart” and amplifies their functionalities.

Top Customer Experience Metrics

Top Customer Experience Metrics

Metrics are a fundamental tool to better understand users of products or services. However, there is a long list of metrics measurements so we thought it would useful to provide you with a selection of 10 key ones we feel are very useful to help you get started.

Featured project

Building the brand for a new multimodal
mobility service

Ferrovial, one of Spain’s largest companies and one of the world’s leading infrastructure operators, asked Mormedi to create the brand for a mobility service that integrates the different means of transport in a single app.

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Insights from
our team

Junko is in charge of our office in Tokyo, with more than 30 years of experience she has led numerous strategic design projects in Japan.

“We design integrated business and consumer experiences, culture, and expression”

Junko Kitazawa

Director of Mormedi Japan

Want to know more?