Pioneering urban mobility with award-winning design
Category Transportation & mobility – Client Torrot
Torrot asked Mormedi to create a new, fully electric vehicle that responded to the unmet needs of urban users. In just 10 months, Mormedi co-designed a vehicle with Torrot from scratch that has carved out a new niche.
The challenge
Torrot challenged Mormedi to create a new fully-electric vehicle specifically adapted to the real conditions of urban life, that responded to the unmet needs of traditional car and motorcycle owners.
The vehicle had to be truly practical: agile, safe, comfortable, connected, and universal
Our approach
In order to carve out a real niche within urban mobility, Mormedi went about identifying the difficulties, concerns, and desires of potential users.
The research and strategy phase of the project established that the vehicle had to be truly practical: agile, safe, comfortable, connected, and universal.
Mormedi then used these insights as the basis for an iterative design process from initial concepts through to prototyping and user testing.
The Torrot Velocípedo: The Ultimate Urban?
“The bike was revealed at EICMA in Milan, and has been quite a surprise. It is a unique three-wheeled vehicle, 100% Spanish, and is so original.”
Car & Driver, 17 November 2017
What we did
- Global research
- Industrial design
- Full scale mock-up