Alstom and Mormedi win prestigious Design Value Award
Marketing & Communications Manager
We have been awarded, together with the multinational Alstom, with the 2nd place at the prestigious international Design Value Award (DVA), for the pre-design research to improve passenger experience for future Cercanías Gran Capacidad commuter trains, offered to the Spanish railway operator Renfe.
This award recognizes and values the development of an innovative approach, which emphasizes the improvement of the passenger experience on future trains. The strategic design and analysis of passenger needs has been a critical element in the development of this project and the subsequent award of this contract, the largest in the history of public rail transport in Spain.
To develop a proposal that would represent a qualitative leap in the experience of commuter passengers in large cities, we worked together with Alstom’s team in Spain to understand the real needs of all daily travelers on commuter trains: tourists, regular users, families, passengers with special needs, occasional, etc. This research was key to Alstom's subsequent design of the trains. Final design was led by Alstom's Advanced & Creative Design department.
“We are proud to have been part of this project, which we are sure will mark a watershed moment in the experience of the millions of passengers who travel by commuter trains every day. This award reflects that design, from a systemic point of view, makes it possible to improve people's day-to-day lives while contributing to the sustainability of businesses”, stated Jaime Moreno, founder and CEO of Mormedi.
“There are as many needs as daily travelers, and for all of them we share the same aspiration: that the trip is safe, comfortable, fast and connected. In the new high- capacity trains proposed, we have worked intensively to combine the needs of the user and the requests of an increasingly complex and demanding urban mobility in terms of capacity and reliability. The user studies and the improvement of the travel experience carried out with Mormedi was such a helpful tool to our Internal designers and have undoubtedly marked the success of this project”, highlights Jaime Borrell, business development director at Alstom Spain.
The DVAs are awarded annually by the Design Management Institute (DMI), the oldest organization of this type in the world, and aim to recognize the value of design as a strategic asset that drives innovation, creativity, cultural change and above all contribution to business profitability.
You can find more about the project here.