Torrot asked Mormedi to create a new, fully electric vehicle that responded to the unmet needs of urban users. In just 10 months, Mormedi created a vehicle from scratch that has carved out a new niche. The Velocipedo has achieved 6,000 pre-orders vs. projected first year sales of 3,000 units.

The Challenge

Torrot challenged Mormedi to createa new electric vehicle specifically adapted to the real conditions ofurban life. Mormedi sought to develop a vehicle that was attractive to people that wanted to find a better solution to getting around the city. The result had to be so convincing that it could persuade users of motorcycles, cars and public transportation to consider this product.

Our Approach

In order to carve out a real niche within urban mobility, Mormedi went about identifying the difficulties, concerns and desires of potential users. The research and strategy phase of the project established that the vehicle had to be truly practical: agile, safe, comfortable, connected and universal. Mormedi then used these insights as the basis for an iterative design process from initial concepts through to prototypingand user testing.