Japan Mobility Show 2025: A Showcase of Vision, Creativity, and the Future of Mobility

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The TokyoMobility Show has evolved dramatically over the last decade. Ten years ago, it was a global stage where nearly every major international automotive brand participated. Today, it has become primarily a national showcase. Yet despite this shift, the event remains one of the most exciting, creative, and forward-thinking exhibitions in the mobility world.

What the show may have lost in global presence, it has gained in design ambition, conceptual innovation, and clarity of vision. Now more than ever, Japan is leading the way.

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Toyota: a mobility ecosystem, not just a car company

Toyota stood out as the clear leader of the show, not just in product design, but in strategic direction.

Several years ago, Toyota’s president announced that the company would evolve into a mobility company. At the show, that shift was unmistakably real.

Toyota presented a stunning portfolio that addressed mobility for all ages and contexts:

• Products for seniors designed to enhance autonomy and accessibility.
• Autonomous vehicles for children, enabling safe and independent trips to school.
• “Do it yourself” cars, delivered in flat-pack boxes for self-assembly, a concept targeting underdeveloped markets with affordability and customization in mind.
• Mobile hospitals designed to support rural and underserved regions.

This reflects a profound transformation: Toyota is designing an entiremobility ecosystem, not simply vehicles.

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Congratulations to Toyota’s strategy and design teams, and especially to design leaders Simon Humphries and Scott Lance for the remarkable work on display. And a special thank you to Kan Takei for personally guiding us through the stand.

Toyota also introduced Century, a new luxury brand created specifically for theJapanese market, launching with a sedan and an SUV.

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Lexus: luxury in motion

Lexus impressed with a lineup of forward-looking concepts, including:

• An autonomous individual people mover,
• A luxurious limousine-style van,
• A new boat concept, and
• An eVTOL prototype, developed in collaboration with Joby.

The result was a rich expression of Lexus’s quiet ambition to expand luxury mobility across land, sea, and air.

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Honda: reinventing multi-modal mobility

Honda showcased several models already seen at CES earlier this year, as well as:

• A private jet,
• Rocket technology, and
• Additional personal mobility concepts.

The diversity of the stand made clear Honda’s intent to broaden its identity far beyond automotive.

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A new wave of creativity across Japanese brands

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Other highlights included:

MitsubishiMotors: a promising new SUV concept, signaling the brand’s desire to reassert itself in the globalmarket.

MINI ×Paul Smith: a new customized MINI edition featuring truly innovative materials, fabrics, and finishes.

Nissan: a stand out Manga-inspired stand where CEO Ivan Espinosa and VP of Design Alfonso Albaisa presented significant model updates, including a vastly improved Patrol and a beautifully designed new Micra.

Two-Wheel Innovations: several motorcycle brands introduced hydrogen-powered models, pushing sustainable mobility into new territory. Yamaha, celebrating its 70thanniversary, unveiled a strikingly avant-garde concept.

Next-Generation Campers: number of van manufacturers presented updated camper concepts, including a new PBV model developed in collaboration with LG.

Daihatsu: Japanese“kei cars” were well represented, with Daihatsu debuting some notably creative designs.

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Trucks of the future: Isuzu leading the charge

Isuzu delivered one of the most forward-thinking presentations this year, unveiling aseries of highly innovative autonomous truck concepts. Their work continues to position them at the forefront of heavy-vehicle innovation.

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A Show of Imagination, Craft, and Vision

The 2025 Tokyo Mobility Show was, above all, a celebration of Japan’s leadership in design, creativity, and future thinking.

Despite the shift toward a more national focus, the event demonstrated that Japanese manufacturers are pushing mobility forward across every dimension, from accessibility and sustainability to luxury, modularity, and autonomy.

For us at Mormedi, the show was a powerful reminder of the importance of vision, design discipline, and the courage to rethink mobility from the ground up.

Japan continues to mark the path ahead.

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