Mormedi Wins the dmi:Design Value Award 2025

Driving Circular Innovation Through Strategic Design

We’re proud to share that Mormedi has been awarded the dmi:Design Value Award 2025 for our collaboration with Repsol, helping them bring circular innovation to life through Europe’s first circular methanol plant.

This recognition highlights how strategic design can unlock new opportunities, guiding businesses through complex challenges to deliver measurable value for both people and the planet.

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Designing Beyond the Product

Our role went beyond traditional design. We worked with Repsol to define a clear strategy and value proposition for circular methanol, ensuring it could succeed in a rapidly changing market.

Through deep research, co-creation, and storytelling, we shifted the focus from selling a commodity to building a purpose-driven offer, helping position circular methanol as a catalyst for sustainable transformation.

Impact Beyond the Project

This collaboration didn’t just create a business case, it sparked a cultural shift, equipping teams with new tools and mindsets to innovate for a circular future.

For us, the most rewarding outcome has been seeing our design approach empower people to think differently, act strategically, and create lasting change.

You can know more about the project at: Repsol: Transforming Waste into Chemicals