Lékué

    Innovating products and processes for a global kitchenware brand

    Consumer products

    Client

    Lékué

    Project

    Innovating products and processes for a global kitchenware brand

    Context

    Lékué wanted to create an innovation strategy and wanted to achieve a differentiated offer that could give new value to customers and lead a niche product segment with the associated prices.

    Solution

    Mormedi created an innovation framework and designed a range of products that would not only fit the market need, but would also strengthen Lékué’s brand values and attributes around healthy cooking and practicality.

    What we did

    Creation of an innovation framework

    Lékué asked Mormedi to collaborate on creating a new, innovative range of products.

    Importantly, the company also wanted to learn from Mormedi how to embed innovation processes into its ways of working, to help drive sustainable growth in a competitive market.

    The challenge

    From a product perspective, Lékué wanted to achieve a differentiated offering that could give new value to customers and command a niche product segment with associated pricing.

    The three opportunity areas selected were Mundo Singles (for single people), Planeta Mesa (for tableware) and Barbacoa Pro (barbeque). Mormedi was tasked with making these concepts tangible.

    lekue body new 1.jpg lekue_2_optimized.png

    lekue_3_optimized.png lekue_4_optimized.png

    Our approach

    Mormedi began by gathering a range of ideas through collaborative ideation sessions with the client on the three opportunity areas. Based on the output of these sessions, Mormedi created some concrete concepts that would not only fit the market need, but would also strengthen Lékué’s brand values and attributes around healthy cooking and practicality.