Movistar

Putting Movistar at the heart of the home and helping them to achieve substantial cost reductions
Client
Movistar
2016
Project
Putting Movistar at the heart of the home and helping them to achieve substantial cost reductions
Context
Telefónica needed to position its brand at the heart of the home through an ecosystem of devices and services
Solution
Mormedi designed a home environment product line from the conceptualization to mass production
What we did
Product strategy, Creation of corporate design language, Physical product design
Mormedi worked with Telefónica on an ambitious project to position its brand at the heart of the home, and increase its visibility and customer loyalty, by designing a home environment product line.
The Challenge
Telefónica was looking to create an ecosystem of devices and services that would differentiate it from its competitors and overcome the lack of consistency suffered by the products available on the market at the time.
Our approach
Work at Mormedi began with a brand analysis and a competitive benchmark study. This informed the product identity manual, which was designed to give a coherent vision to the whole device family and develop an emotional bond between the user and the brand. We accompanied Telefónica from the conceptualization to mass production, including working with the manufacturer to adapt their processes to ensure that the final product respected the original design.

The Home Gateway Unit product line] will become a market standard […] no one has a product of this nature”.
Enrique Blanco, Global Head of Technology, Telefónica