Mormedi teamed up with Imersivo to create a new shopping ecosystem, bridging customer experience between the digital and physical world.

During the pilot program, December sales in a TOUS store increased by 30% compared to the previous year.

The Challenge

Imersivo had created a new technology that used facial and gestural recognition, which needed to be made into a product that met the needs of the world’s most demanding retailers and customers.

The solution needed to attract online customers and offer a cohesive shopping experience across an ecosystem of multiple channels, both mobile and in-store.

Our approach

Mormedi studied the new technology to understand all that it could offer in terms of an enhanced customer experience and how it could help increase sales. We then identified four main opportunity sectors: fashion, accessories, perfumes, and consumer electronics.

Mormedi collaborated with Imersivo in the creation of a retail point-of-sale concept called the “Cube”, developing a prototype, and defining the materials and finishes that would transmit elegance and sophistication.