Impactful strategy work and iconic products built on insights 

Key projects

One of the world's leading e-scooter manufacturers wanted a brand new, innovative electric vehicle for the urban environment

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Torrot asked Mormedi to create a new, fully electric vehicle that responded to the unmet needs of urban users. 
In just 10 months, Mormedi created a vehicle from scratch that has carved out a new niche. The Velocipedo has achieved 6,000 pre-orders vs. projected first year sales of 3,000 units.

# The Challenge
Torrot challenged Mormedi to createa new electric vehicle specifically adapted to the real conditions ofurban life. 
Mormedi sought to develop a vehicle that was attractive to people that wanted to find a better solution to getting around the city. 
The result had to be so convincing that it could persuade users of motorcycles, cars and public transportation to consider this product. 

![IMG_0042 copia.jpg](https://cms.mormedi.com/uploads/IMG_0042_copia_e6bf77c47e.jpg)
![IMG_0034 copia.jpg](https://cms.mormedi.com/uploads/IMG_0034_copia_347878071b.jpg)

![Torror_Body1.jpg](https://cms.mormedi.com/uploads/Torror_Body1_1d32adc89b.jpg)
![Torrot_3-min.png](https://cms.mormedi.com/uploads/Torrot_3_min_06275e3cfa.png)

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![Torror_Body8.jpg](https://cms.mormedi.com/uploads/Torror_Body8_d61643a994.jpg)
![Torror_Body9.jpg](https://cms.mormedi.com/uploads/Torror_Body9_42558d6f27.jpg)

![Torrot_4-min.png](https://cms.mormedi.com/uploads/Torrot_4_min_9db38a6262.png)

# Our Approach
In order to carve out a real niche within urban mobility, Mormedi went about identifying the difficulties, concerns and desires of potential users. 
The research and strategy phase of the project established that the vehicle had to be truly practical: agile, safe, comfortable, connected and universal. 
Mormedi then used these insights as the basis for an iterative design process from initial concepts through to prototypingand user testing. 



 Mormedi designed a three-wheeled electric, connected vehicle for Torrot

BBVA asked Mormedi to define the digital content experience and communication strategy at its new headquarters in Madrid.

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# The Challenge

BBVA asked Mormedi to define the digital content experience at its new headquarters in Madrid to improve the efficiency of communication with both employees and visitors.

![body new 1.jpg](https://cms.mormedi.com/uploads/body_new_1_49694582dc.jpg)
![BBVA body 1.jpg](https://cms.mormedi.com/uploads/BBVA_body_1_b32e7df643.jpg)

![BBVA body 2.jpg](https://cms.mormedi.com/uploads/BBVA_body_2_d543687bff.jpg)
![BBVA body 3.jpg](https://cms.mormedi.com/uploads/BBVA_body_3_1fa187b029.jpg)

![body new 2.jpg](https://cms.mormedi.com/uploads/body_new_2_0e383df2b7.jpg)

# Our approach

Mormedi carried out an analysis to create a content typology framework, differentiating between basic information, messages from HR, corporate content, etc.

We identified 54 content needuse-cases, defined by user type, time of day and location. In-depth analysis resulted in the definition of 8 different types of content display, each responding to a specific set of needs.

The look and feel of the content and signage was designed to be easy to understand and reinforce BBVA’s brand.


Improving employee experience and communication strategy effectively and through digital content

Banco Pichincha needed to create its new retail strategy to consolidate its position as leader, differentiating the bank’s positioning and creating a customer-centric experience.

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Banco Pichincha is the biggest private bank in Ecuador in terms of capitalization and client base, where it serves around 1.8 million customers and manages over 200 branches.

Banco Pichincha asked Mormedi to create its new retail strategy to consolidate its position as leader, differentiating the bank’s positioning and creating a customer-centric experience.

The result was a brand-new customer experience via new spaces, branding and service design.

# The Challenge

Banco Pichincha is the #1 bank in Ecuador; however, in order to consolidate its position, it needed to implement a new retail strategy. For this, Banco Pichincha asked Mormedi to help it create a differentiated positioning and a customer-centric experience that would reinforce the bank’s vision and values internally and externally. 

Mormedi created the new strategy for Banco Pichincha’s flagship store, and then adapted it to the bank’s 4 other typologies of branch. 

![pichincha body 5.jpg](https://cms.mormedi.com/uploads/pichincha_body_5_105ea45671.jpg)
![Pichincha_2.jpg](https://cms.mormedi.com/uploads/Pichincha_2_1679a99074.jpg)

![Pichincha_3.jpg](https://cms.mormedi.com/uploads/Pichincha_3_c9d31c87d0.jpg)
![Pichincha_4.jpg](https://cms.mormedi.com/uploads/Pichincha_4_ef7da2b92a.jpg)
![Pichincha_5.jpg](https://cms.mormedi.com/uploads/Pichincha_5_b6d19fde96.jpg)

# Our approach

Mormedi carried out this project in three phases: strategy, conceptualization, and branch adaptation. 

During the strategy phase, the Mormedi team carried out deep customer research through 4 focus groups, a benchmark study of 8 local competitors, and a best practices and global trends analysis that included over 30 banks on five continents, as well as a sociological and political context analysis that provided deeper customer understanding. 

Mormedi constructed customer personas to help identify the key customer pain points, and went on to create a digital roadmap to outline what technologies the bank could implement in the short and medium term.

During the conceptualization phase, Mormedi used the knowledge and insights obtained during phase I to design the space for the flagship branch. Mormedi and Banco Pichincha defined a new customer service model based on three pillars: 1) Efficient and simple; 2) Improves the customer experience whilst strengthening the Banco Pichincha brand, and 3) Supports digital migration. This new model was supported by a series of KPIs that would measure the success of the project.

Mormedi designed the entire space distribution of the flagship store, customer flow maps, construction materials, look & feel, space typology, and furniture. 

During the branch adaptation phase Mormedi took the principles established in the previous phase for the flagship branch, and adapted every element to be appropriate for Banco Pichincha’s 4 other typologies of branch, including their private banking branches.



Defining the retail strategy for Ecuador’s top bank  

Telefónica developed an AI called Aura that needed a device as the interface to integrate all the services and to act as the main touchpoint for the Telefónica platform and users.

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Telefónica hired Mormedi to collaborate on one of its most ambitious projects to date: the Movistar Home, powered by Aura, a digital AI assistant. 

The device is set to change the entire relationship between Telefonica and its customers.

# The challenge

Telefónica developed an AI called Aura, to help people manage their digital lives in a simple and natural way. But a device was needed as the interface to integrate all the services and to act as the main touchpoint for the Telefónica platform and users.

Telefónica therefore asked Mormedi to create the Movistar Home: the device that would allow people to control their digital lives and be at the very heart of the home. 
The design needed to be practical, feasible, and communicate Telefónica’s brand values. 

![MovistarHome_2-min.png](https://cms.mormedi.com/uploads/Movistar_Home_2_min_50c43575b0.png)
![Telefonica_Body6.jpg](https://cms.mormedi.com/uploads/Telefonica_Body6_c6c540aada.jpg)

![telefonica body new 1.jpg](https://cms.mormedi.com/uploads/telefonica_body_new_1_ab1bdf3e58.jpg)
![Telefonica_Body1.jpg](https://cms.mormedi.com/uploads/Telefonica_Body1_c361172ff3.jpg)

![MovistarHome_4-min.png](https://cms.mormedi.com/uploads/Movistar_Home_4_min_65a423cb7a.png)
![Telefonica_Body2.jpg](https://cms.mormedi.com/uploads/Telefonica_Body2_e2ba53d0b7.jpg)

![Telefonica_Body5.jpg](https://cms.mormedi.com/uploads/Telefonica_Body5_554613a89b.jpg)

# Our approach

Mormedi oversaw the entire process, from concept to manufacture. Given the central role of the device in the home, Mormedi carried out a deep study of geometries, shapes, and materials to represent the technology and company in a warm, friendly way. 

Mormedi utilized the design language established within its previous work to give the device a uniquely “Telefónica” identity. The concept was adapted to fit manufacturing restrictions, and Mormedi liaised with both the manufacturer and Telefonica to ensure stakeholder and design needs were met.


Designing the home AI device for Telefónica 

The HyperloopTT collective needed to design a sustainable freight transportation system to provide a solution to the transport problem situation

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As part of the HyperloopTT collective, Mormedi has designed a cargo transport system and iconic capsule that will change freight haulage forever.

# The challenge
With global adoption of digital technology and the emergence of new markets, the international trade is flourishing, requiring more and more cargo capacity every year. Many main ports are currently running at maximum capacity, while rail & road transport are increasing their delivery times, increasing uncertainty levels. Furthermore, it is estimated that by 2030 there will be a +50% traffic increase and +70% global freight volume increase.

Commited with this problem, as a part of the Hyperloop Transportation Technologies (Hyperloop TT) global mobility collective, Mormedi was in charge of designing the entire end-to-end journey for freight haulage, from the process by which containers would be inserted into the capsule to envisioning feasible ways of integrating Hyperloop into current port systems.

Mormedi also designed an iconic cargo transportation capsule, as well as an autonomous vehicle that could move containers into the Hyperloop capsule.

![1.jpg](https://cms.mormedi.com/uploads/1_a1ab617db8.jpg)
![Hyperloop Estrategia 2-03.jpg](https://cms.mormedi.com/uploads/Hyperloop_Estrategia_2_03_2be46111c3.jpg)
![2.jpg](https://cms.mormedi.com/uploads/2_68e94920bb.jpg)

# Our approach

Mormedi developed an approach in close collaboration with the Hyperloop TT team for over 12 months, in order to leverage Hyperloop’s technology to integrate x-to-end cargo solutions and improve at systematic level the infrastructure, environmental and economic challenges detected today.

The project was carried out in two phases: research and design. 

During the research phase, Mormedi carried out an in-depth investigation of Hyperloop’s project in order to map the whole product journey, its technical needs, and the technology inside to solve the pain points of the industry.

During the design phase, Mormedi’s industrial designers and engineers developed several concepts for the freight capsule, including different loading systems. Mormedi designed plans for how cargo should work within Hyperloop, and how Hyperloop could be feasibly implemented within existing port infrastructure.









Disrupting cargo transport with HyperloopTT

Nissan needed to understand the future of in-vehicle infotainment (IVI) systems

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Mormedi worked with Nissan to help the company understand the future of in-vehicle infotainment (IVI) systems, and to design cutting-edge proposals for the luxury Infiniti brand.

# The challenge 

Software and connectivity are going to be major drivers of differentiation and premium pricing. Nissan  therefore wanted Mormedi to help it understand
the current and future trends in in-vehicle infotainment, and design UX/UI proposals for the upcoming models of Nissan's premium Infiniti brand.

![Nissan_2-min.png](https://cms.mormedi.com/uploads/Nissan_2_min_e2b259e1c3.png)
![Nissan_3-min.png](https://cms.mormedi.com/uploads/Nissan_3_min_eb079a5f2c.png)
![Nissan_4.png](https://cms.mormedi.com/uploads/Nissan_4_aa4a348ada.png)

# Our approach 

Mormedi carried out in-depth user research and investigated how different generations interacted with cars, and what they expected from IVI systems. In addition, a thorough benchmarking exercise was done to see how other makers were approaching the issue, and an exploration of applicable technologies. Based on this data, Mormedi designed cutting-edge proposals, including prototypes and implementation roadmaps.


Key projects

Impactful strategy work and iconic products built on insights

Mormedi designed a three-wheeled electric, connected vehicle for Torrot

The Torrot Velocípedo has achieved 6,000 pre-orders vs. projected first year sales of 3,000 units.

Improving employee experience and communication strategy effectively and through digital content

BBVA asked Mormedi to define the digital content experience at its new headquarters in Madrid to improve the efficiency of communication with both employees and visitor.

Defining the retail strategy for Ecuador’s top bank

Banco Pichincha asked Mormedi to create its new retail strategy to consolidate its position as leader, differentiating the bank’s positioning and creating a customer-centric experience.

Designing the home AI device for Telefónica

Mormedi created the Movistar Home, powered by Aura, the device that would allow people to control their digital lives and be at the very heart of the home.

Disrupting cargo transport with HyperloopTT

Mormedi designed an electric-powered cargo transportation system, autonomous electric trucks and hyperloop capsules created to revolutionize the freight transport industry.

Designing the next generation in-car UI

Mormedi worked with Nissan to help the company understand the future of in-vehicle infotainment (IVI) systems, and to design cutting-edge proposals for the luxury Infiniti brand.