Telefónica hired Mormedi to collaborate on one of its most ambitious projects to date: the Movistar Home, powered by Aura, a digital AI assistant.

The device is set to change the entire relationship between Telefonica and its customers.

The challenge

Telefónica developed an AI called Aura, to help people manage their digital lives in a simple and natural way. But a device was needed as the interface to integrate all the services and to act as the main touchpoint for the Telefónica platform and users.

Telefónica therefore asked Mormedi to create the Movistar Home: the device that would allow people to control their digital lives and be at the very heart of the home. The design needed to be practical, feasible, and communicate Telefónica’s brand values.

Our approach

Mormedi oversaw the entire process, from concept to manufacture. Given the central role of the device in the home, Mormedi carried out a deep study of geometries, shapes, and materials to represent the technology and company in a warm, friendly way.

Mormedi utilized the design language established within its previous work to give the device a uniquely “Telefónica” identity. The concept was adapted to fit manufacturing restrictions, and Mormedi liaised with both the manufacturer and Telefonica to ensure stakeholder and design needs were met.